Business News
NCA’s report validates Vodafone’s #MOVE Campaign
Article Posted on 2016-04-23


The National Communication Authority’s (NCA’s) Quality of Service report for February 2016 has affirmed Vodafone’s leadership in Voice Quality.

The report validates the telecom giant’s latest porting campaign – #MOVE – a 30-day money back guarantee for customers who join and are unsatisfied with the network.

The report, which was based on findings of the NCA’s quality of service tests conducted in 14 communities in the Greater Accra Region, named Vodafone the only operator which did not record any failures in call congestion rate, call drop rate, call set up time, call completion, Stand-alone Dedicated Control Channel (SDCCH) Congestion Rate, and voice quality rate in the Greater Accra Region.

Commenting on what the report means to #Move campaign, Agnes Emefa-Essah, Director of Marketing at Vodafone Ghana said:

“It is most satisfying that our claims continue to be given endorsement by the regulator. As a company, it is our desired commitment to ensure that customers are delighted with our network and our operations. The #MOVE campaign is the latest in a number of innovative ways to attract and retain customers.”

Mrs Essah said Vodafone’s high scores are enough justification for Ghanaians to port to the Telecoms Company and experience better treatment and unique services. She challenged non-Vodafone customers to port to Vodafone and subscribe to Red Rush, X-treme or Supreme Monthly offers. Customers who are unsatisfied after 30 days can report their experiences and they will be given their money back.

Since entering Ghana’s telecom sector in 2008, Vodafone has invested over US$700 million to improve its technology infrastructure in line with current trends. The robust network has increased Vodafone’s capacity to accommodate more customers who switch to the network for world-class service and value for money.

Vodafone’s network resilience and stability, was also endorsed by a 2015 report by independent consulting firm P3, which ranked it as the best in voice clarity, accessibility and 3G+ internet speed. The research measured parameters including call set-up, speech quality as well as downloads and uploads speed.